GALE is a business agency that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and brand communications, performance marketing, and technology, GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014, the agency currently has offices in New York, Toronto. Los Angeles, Austin, Denver, Detroit, London, Bengaluru, Singapore.
Some brands we work with: Chipotle, Hard Rock, and MilkPEP, H&R Block, Dropbox, Hertz and Pella. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.
We are seeking a results-driven, goal-oriented Manager on our CRM Platforms Team. This role is a crucial component in both setting the vision and delivering results for our largest, most distinguished, enterprise-level clients. You must excel both in leading & inspiring teams and working with various internal departments including accounts, strategy and marketing, creative, email development, customer experience, and analytics. It takes more than just technology to build good CRM, but it takes outstanding technologists to steward its delivery.
The ideal candidate must be able to deliver a vision of how data, marketing technology and marketing automation delivers our clients’ needs and visualize the end result…then see it through. The candidate will be a leader and mentor to other team members, able to grow and inspire teams through their actions and behaviours. They must be goal and result oriented, both on a large and small scale. Lastly, they must be prepared to meet deliverables, remain on top of all daily project activities, assess changes and risk management, and do so while working on multiple accounts.
What you will be doingLead internal & external stakeholders workshops and develop blueprints for marketing automation solutions.Collaborate with various internal teams to better manage work streams and ensure project deliverability.Both oversee and participate in the configuration of automations, journeys and the building of landing pages.Lead user acceptance testing for the solutions built.Liaise daily with clients and any external vendors for developing the best automation solution.Lead continuous improvement efforts within account delivery teams.Identify risks that threaten project success and recommend work-arounds.Help your business and team stay up-to-date on industry standards and best practices.Bridge the gap between the business strategy and technology enablers and drive value-based solutions.Understand and manage client expectations to enable a successful partnership between client and GALE Partners teamsParticipate in all appropriate product/sales training, certifications, educational sessions and industry summits to acquire and maintain knowledge necessary to be effective in the role
Who you are 7+ years of experience working on Salesforce Marketing cloudProven working experience using various Salesforce Marketing Cloud components: Email Studio, Mobile Studio, Web Studio, Journey Builder, Audience Builder and Content Builder. Experience with other Salesforce Clouds or other Marketing Automation Technologies is also preferredLed implementations using Marketing Cloud in conjunction with CRM’s, Websites and other applications..Stewarded solution design processes with Marketing Cloud including but not limited to journeys, queries, working with data extensions etc.,.You are the go to person for the team to troubleshoot any issue within Marketing Cloud.Achieving a high level of personalization using AMP Scripts and SSJS.Partnering with project teams to design solutions with Salesforce Connector and create data models with Sales/Service Cloud (SFSC) passing engagement data back and forth.Served in a leading role in the design of marketing automation programs including Triggered Sends, Automation Studio Activities, Platform configuration, multi-channel integrations, audience segmentation, and other components needed for marketing campaignsWell versed in using SOAP APIs, REST APIs and integration techniquesYou possess strong presentation and communication skills and communicate complex technical concepts to a non-technical audienceYou have an entrepreneurial, creative and Challenger mindset with a passion for ensuring customer successYou have a data-driven mindset, recognizes the importance of data governance and role that data plays in enabling marketing strategy
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.