Marketing Automation Specialist - Salesforce Marketing Cloud (Remote) - Geotab Ontario Bookmark Share Print 43 0 0

Listing Description

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. 

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram, Twitter or Facebook. Join our talent network to learn more about job opportunities and company news.

Geotab cares about your safety. You may be required to be vaccinated based on the nature of your work (ex: travel requirements) or due to changing local governmental health requirements.

Who you are: 

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Marketing Automation Specialist who will assist in the development of Geotab’s automation program including list management, journey builds, landing page creation as well as full-funnel reporting of all marketing campaigns through Salesforce. This also includes trigger based journeys in the Salesforce Marketing Cloud (SFMC)/Exact Target. If you love data and technology, and are keen to join an industry leader — we would love to hear from you!

What you’ll do:

Working in tandem with the Senior Marketing Automation Manager, the Marketing Automation Specialist role collaborates with various teams across the company including product, Demand Generation, Digital Marketing, Sales Enablement, Revenue Operations, and Business Systems to help build and execute multi-channel campaigns, gathering requirements and approvals, and assisting in building out marketing automation workflows. You will support the development and evolution of Geotab’s marketing automation program through focus on contact strategy, leads management and program governance. As a data-drive marketer, you will directly support full-funnel reporting and analysis of marketing automation journeys to help inform and shape our marketing strategy. 

How you’ll make an impact:
  • Directly support organization objectives by building and deploying always-on and strategic email campaigns aligned to demand generation, lead nurturing, customer and partner lifecycle and loyalty and retention.
  • Build automated campaigns, sequences, triggers, templates, and segmentation through email, push notifications, and/or in-app/in-product messaging to drive conversion.
  • Perform QA on all campaign assets (emails, landing pages, forms, journey, segments) to ensure quality execution.
  • Work closely with leadership to support program and process evolution. Conduct ongoing testing related to subject lines, email copy, layouts and CTAs that drives conversion improvement. 
  • Work with the marketing analytics team to gather funnel insights; lead generation, engagement, behaviour and conversion. 
  • Support ongoing development and optimization of the lead management process, including tracking, scoring and routing.
  • Track marketing automation and email marketing analytics to improve engagement, qualified leads, and ROI.
  • Develop and share program/campaign performance dashboards and reports.
  • Support essential marketing operations initiatives in Salesforce Marketing Cloud and Salesforce CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data quality.
  • Be the technical subject matter expert in Salesforce Marketing Cloud including educating and training other team members, understanding and communicating capabilities,  limitations and best practice technical approaches in SFMC.

  • What you’ll bring to this role:
  • 3 - 5 years of automation, demand generation, and digital marketing experience.
  • 3+ years of advanced experience in Salesforce Marketing Cloud.
  • Salesforce Marketing Cloud Certification is considered an asset.
  • Experience working in Marketing Cloud preferred.
  • Experience with Salesforce Sales Cloud and Marketing Cloud integration and data model.
  • Experience with the end-to-end implementation of complex enterprise SFMC solutions and journeys.
  • Hands on experience and advanced knowledge of Ampscript, SQL Query, HTML/CSS & JavaScript, Marketing Cloud APIs.
  • Hands on experience in Salesforce Marketing Cloud including Email Studio, Journey Builder, Contact Builder, Automation Studio, Dynamic content, CloudPages Forms and Landing Page.
  • A good understanding of email marketing and marketing automation best practices.
  • A good understanding of B2B marketing concepts like the sales funnel, demand waterfall, buyer’s journey, lead scoring, content mapping etc.
  • Knowledge of lead generation, campaign delivery, conversion rate optimization, and marketing automation implementation best practices.
  • Contribute in project scoping, identify success metrics, creating campaign briefs and business requirements, designing marketing automation and campaign/journey workflows and developing documentation.
  • Knowledge of data privacy laws and email regulations, best practices, and compliance including but not limited to GDPR, CASL etc.
  • Data-driven, highly organized, detail oriented with ability to manage multiple priorities.
  • Experience with reporting on campaign performance and providing actionable insights and strategic recommendations.
  • The ability to prioritize tasks based on the impact they have to colleagues and KPIs.
  • Experience with reporting on campaign performance and providing insights and recommendations.
  • Experience working in other marketing automation systems (Marketo, Eloqua, Hubspot, Pardot).
  • #LI-BP1

    If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

    Why job seekers choose Geotab:

    Work from home and flex work arrangements
    Home office reimbursement program
    Baby bonus & parental leave top up program
    Online learning and networking opportunities
    Electric vehicle purchase incentive program
    Competitive medical and dental benefits
    Retirement savings program

    *The above are offered to full-time permanent employees only

    How we work:

    At Geotab, we have adopted a flexible first working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

    We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals.  We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at Click here to learn more about what happens with your personal data.

    Listing Details

    • Citizenship: Not Provided
    • Incentives: Not Provided


    • Education: Not Provided
    • Travel: Not Provided
    • Telework: Not Provided

    About Us

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    Our Contacts

    1765 Greensboro Station Pl.
    Suite 900
    Tysons Corner Va 22102

    (703) 594-7765