Summary:

The Marketing Data Analyst position supports the planning and execution of digital marketing campaigns. S/he will be a liaison between our client's Asset Management’s marketers and deployment leads from the Global Brand Experience (GBX) team. This individual will assess campaign requirements and the data needs to support deployment. They will provide feedback of existing processes and work with the department leaders on creative solutions to drive data efficiencies. This is a 30-35 hour per week contract position.

Core Responsibilities:

• Create and maintain campaign lists in Salesforce CRM and audience segmentation in Salesforce CDP


• Serve as liaison between marketing and IT on issues related to data mining and the company AM
  data integrity


• Identify data gaps or data dependencies which may affect timelines


• Ensure that email campaigns are setup in the most effective manner to extract insights and data trends


• Perform data research and data quality validation for multiple data sources


• Maintain documentation of the company AM marketing data


• Oversee the integrity of the data by working with colleagues to ensure the data from the various systems, and associated business processes, are fit for purpose


• Serve as the primary point of contact for GBX for the customer company AM data sources,
  identifying opportunities to improve marketing systems and data management


• Assist staff in accessing company AM data sources to support business operations


• Consult on best approach to define audience through targeted lists or audience criteria


• Validates campaign data setup in Salesforce Marketing Cloud to ensure audiences are set up
  correctly


• Responsible for production support as issues arise. This individual will log the email incident and work with Marketing and GBX on resolution


• Review email briefs to understand campaign purpose, audience criteria and journey mapping


• Perform other duties as assigned